Commerce

• Doctor of Philosophy (Ph.D.) (Human Resource Management ) from Acharya Nagarjuna University, Guntur, A.P, India. 2018
• Post Graduation Diploma (Travel and Tourism Management ) from Acharya Nagarjuna University, Guntur, A.P, India. 2010
• UGC-JRF (Management ) from UGC, India. 2009
• Master of Business Administration (M.B.A) (Human Resource Management & Marketing ) from Acharya Nagarjuna University, Guntur, A.P, India. 2008
• Master of Commerce (M.Com) (Accountancy ) from Acharya Nagarjuna , India. 2001
• Diploma (Software Technology ) from C.M.C, Hyderabad, India. 2001
• Bachelor of Commerce (B.Com) (Accountancy, Advertising & Marketing Communication ) from Osmania University, Hyderabad, Telangana., India. 1997

• Assistant Professor in Commerce & Management at Govt College(A), , Rajahmundry, A.P from 24-09-2021 to Present
• Assistant Professor in Commerce & Management at SRR & CVR Govt. Degree College (A), Vijayawada, Andhra Pradesh from 02-09-2015 to 23-09-2021
• Assistant Professor in Commerce at VSR Govt Degree College, Movva Village, Krishna Dist, A.P from 24-12-2011 to 01-09-2015
• Research Associate in Commerce & Management at Acharya Nagarjuna University, Guntur, A.P from 09-09-2010 to 23-12-2011
• Lecturer in Commerce & Management at Maris Stella College , Vijayawada, A.P from 20-06-2006 to 30-04-2010
• Lecturer in Commerce & Management at P.B.Siddhartha College, Vijayawada, A.P from 23-02-2004 to 31-10-2005
• Lecturer in Commerce & Management Studies at Acharya Nagarjuna University , Guntur, A.P from 12-09-2003 to 21-02-2004

Number of Papers Published in Journals: 15

• Dr. B. PRATHIMA and Prof M. TRIMURTHI RAO, "A Study on Stress Levels of Destitute Women in Andhra Pradesh" in A.N. U Journal of Social Sciences, 2024 . ISSN: 0976-2744. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1niFN1Aufza35DZG7MCWEp5RcZ3TQ91VB/view?usp=share_link
• Dr. B. PRATHIMA, "From Stereotypes Types To Success: Addressing Second-Generation Gender Bias in Women's Leadership Journey" in Journal of Emerging Technologies And Innovative Research(JETIR) , 2024 . ISSN: 2349-5162. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1hwfKW0E7_K4dk6dF75OgSmsPN0WI8y0G/view?usp=sharing
• Dr. B. PRATHIMA & Prof M. TRIMURTHI RAO, "Navigating the Regulatory Landscape: Implications of Legal Changes on Human Resource management Practices" in ANU Journal of Commerce and Management, , 2023 . ISSN: 0976-0857. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DELyomO-AHnPQbcTDHex_ekEQpzIeaz7/view?usp=share_link
• Prof M. TRIMURTHI RAO & Dr. B. PRATHIMA , "A Sociological Study on Child Ragpickers in Vijayawada City of Andhra Pradesh" in ANU Journal of Social Sciences, 2023 . ISSN: 0976-2744. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1uXxTq3NEcRWojq9D_mw5Tva-SYM7MNQB/view?usp=share_link
• Dr. B. PRATHIMA, "Application of Blockchain Technology To Business" in International Journal Of Multidisciplinary Educational Research, 2020 . ISSN: ISSN: 2277-7881. DOI: , Impact Factor: 6.51. Weblink: https://drive.google.com/file/d/1ti3yszmuxcVgGFzOqG9-AuYg7WHqK1vS/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. M. TRIMURTHI RAO, "Women Empowerment Through NGOs-A Study of Self Help Groups in Guntur Districts" in The research Journal of Social Sciences, 2017 . ISSN: . DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1Nmx-qysrRrIaEQWdfEdGeuXqFqepsYZp/view?usp=share_link
• Dr. B. PRATHIMA & Dr. M. TRIMURTHI RAO, "Influence of Demonetisation on Small Businessmen – A Study Sudy in Vijayawada City, A.P" in Research maGma, 2017 . ISSN: ISSN - 2456-7078 . DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1eU5eiGIHxph-ClFWrYjHJuG6tRrNJqQz/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Solid Waste Management Practices in India" in Bulletin of Pharmaceutical And Medical Sciences., 2016 . ISSN: ISSN:2455-0213(P). DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1e_FawuLvR6A-r9X6BgOjOlRWEaTO3wSS/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Planning Strategy for Total Quality Management (An Empirical Study in Select Public and Private Sector Undertakings)" in International Research Journal of India, 2016 . ISSN: ISSN No- 2454-8707 N. DOI: , Impact Factor: 1.00. Weblink: https://drive.google.com/file/d/1m6wQ3BTY7oHqMidECHzlkjbB_8YvyrDw/view?usp=share_link
• Dr. B. PRATHIMA & Dr. M. TRIMURTHI RAO , "Peace in Our Time – Jiddu Krishnamurti’s Philosophy" in International Journal of Educationn For The 21st Centuary, 2015 . ISSN: ISSN: 2349-5774. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1WFvc8JvnaKCCFPRaXaANXUddPal6Obky/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Human Resource Development Practices in the Globalised Era" in International Journal of Education For The Future, 2015 . ISSN: ISSN:23949902. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1UBlHxlhgYSnRh5H9fbMHKXAUP2u2heCY/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Employee Engagement: Bonding Good Relations Between Employees and Employer" in Contemporary Research In India, 2015 . ISSN: ISSN 2231-2137. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1Rs0XMmfkXsoenKwc0iAe3MICi-mNu9dP/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Lifestyle Diseases - A Need for Social Work Intervention" in Journal of School Social Work, 2011 . ISSN: ISSN: 0976-3759. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1BWnMv0HuoqRwbpMbfeSNQu53pV3yCd6B/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Strategic HRD Practices for Organisational Excellence" in HRD Newsletter, 2008 . ISSN: ISSN-0974-1720. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/16BsxkAFGGPvw4iY53xB2Jru0yPw74-ND/view?usp=share_link
• Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Corporate Social Responsibility Initiatives in India." in International Journal of Multidisciplinary Research, 0016 . ISSN: ISSN No: 2396 -7964. DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1ACvix3Sw8rSaGHYtKCMWZnFDsawReSEI/view?usp=share_link

Number of Papers Publised in Conferences: 10

• Dr. B/Prathima , "Promoting Critical Thinking Skills in Stuents " in New Dimensions in Higher Education in the Post Covid -19: Global Perspective organized by Government Degree College for Women, Begumpet, Hyderabad on 24-03-2022 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1O9QHYG8MppAVT7OWffpUj0vi-HNuDpRf/view?usp=share_link
• Dr. B. PRATHIMA , "Digital Transformation of Human Resources with Internet of Things " in Internet of Things(IoT) Business Application and Operations organized by Dept Commerce and Business Administration, Acharya Nagarjuna University, Guntur. on 14-02-2020 (Abstract ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1WTv5CFM_yVhRCUk4WD7WsxwyBPhwTFb4/view?usp=share_link
• Dr. B. PRATHIMA , "Preparation of Curriculum: A Futuristic Perspective " in Higher Education in India: Emerging Challenges organized by Dept of Political Science, New Govt Degree College, Serilingampally, Hyderabad, Telangana on 30-01-2019 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1O9QHYG8MppAVT7OWffpUj0vi-HNuDpRf/view?usp=sharing
• Dr. B. Prathima , "Content Marketing: Emerging Trends " in Marketing Trends in Virtual Era organized by Dept. of Commerce, SRR & CVR College, and Vijayawada. on 23-01-2018 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1hyQEhs_Mt4v27dduWs3zLQw1nf6icHT-/view?usp=share_link
• Dr. B. Prathima , "e-Tailing in India: Its Key Drivers and Strategies " in e-Tailing : Trends, Challenges & Opportunities organized by K.B.N College(A), Vijayawada, A.P on 25-11-2017 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1et0hpEFzYilHXYN3VXIJXgfHHrl6UQaR/view?usp=share_link
• Dr. B. Prathima , " Corporate Social Responsibility and Sustainable Development Practices in Visakhapatnam Steel Plant " in Global Summit on Corporate Social Responsibility 2017 organized by Dept of Commerce & Business Administration, ANU, Guntur A.P on 10-03-2017 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/16pY5F_u64EupQv84ebwavNMA4bbE24aG/view?usp=share_link
• Dr. B.PRATHIMA , "Corporate Social Responsibility Initiatives in India " in International Seminar on Corporate Social Responsibility in India, organized by K.B.N College, Vijayawada A.P on 10-02-2016 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1hwfKW0E7_K4dk6dF75OgSmsPN0WI8y0G/view?usp=sharing
• Dr. B. PRATHIMA , "HRD Practices in NGO Sector " in HRM: Exploring New Dimensions organized by Department of HRM, Acharya Nagarjuna University, Guntur. on 12-12-2015 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1PG4arnQPch-a0JnTm8q0f7QiV_IM_V5g/view?usp=share_link
• Dr. B. PRATHIMA , "Peace in our Time – Jiddu Krishnamurthy’s Philosophy” " in International Seminar on Peace Education, organized by Dept. of Education, Acharya Nagarjuna University, Guntur. on 05-12-2015 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1kVEin0EmTj_7XNywC9fVcvSsLR22VlAA/view?usp=share_link
• Dr. B. PRATHIMA , "Employee Engagement: Bonding Good Relations between Employees and Employer " in Industrial Relations and Human Relations in the Era of Globalization organized by Dept. of HRM, ANU, Guntur on 05-02-2015 (Full Paper ) ISBN/ISSN: . Weblink: https://drive.google.com/file/d/1iISbKPtsqFs4-amX343SunLdPBjGx_CC/view?usp=share_link

Number of Patents: 00

Number of Research Projects: 01

• A Board of Research Studies, GCRJY Sponsored Research Project entitled "" with a financial assistance of INR. 110000.00 from 28-02-2024 to Present

• Life Member in Southern Management Association since 01-05-2024

• Author of "Mahatma Jyothirao Phule's Contribution towards Women's Education", ISBN: 978-93-6128-101-3, , Publisher: Mahatma Jyothirao Phule Centre for Studies, Social Philiosophy and Social Action, ANU ( 2024),Edition: 1
• Author of "Women Entrepreneurship: Shaping the Future", ISBN: 978-93-340-0079-5, Publisher: GCRJY PUBLICATIONS ( 2023),Edition: 1
• Author of "Empowerment of Tribal Women Through Skill Development Training: A Study in Visakhapatnam District of Andhra Pradesh", ISBN: 978-93-91382-62-9, , Publisher: Swasthik Publications, New Delhi ( 2023),Edition: 1
• Author of "Urban Development Policy in Andhra Pradesh", ISBN: 978-93-8896-716-7, Publisher: S.K Book Agency, New Delhi ( 2021),Edition: 1
• Author of "Digital Transformation of Human Resources with Internet of Things", ISBN: 978-81-944859-1-9, p, Publisher: IMRF International Publishing House, A.P ( 2020),Edition: 1
• Author of "Preparation of Curriculum: A Futuristic Perspective", ISBN: 978-93-5324-231-2, p, Publisher: GenNext Publication ( 2020),Edition: 1
• Author of "Digital Transformation of Human Resources with Internet of Things", ISBN: 978-81-944859-1-9, p, Publisher: IMRF International Publishing House, A.P ( 2020),Edition: 1
• Author of "Empowerment of Women Through NGOs: A Study of Self Help Groups in Guntur District, AP", ISBN: 978-93-83729-25-8, , Publisher: kushal Publications Ltd, Mysore ( 2020),Edition: 1
• Author of "Agrarian Distress and Farmers' Suicide in Andhra Pradesh", ISBN: 978-93-8900-764-0, Publisher: Lakshitha Book Disributors, Delhi ( 2020),Edition: 1
• Author of "Work Life Balance of Women Employees in IT Sector: A Study in Hi-Tech City, Hyderabad", ISBN: 978-93-83729-20-3, Publisher: Westn Wind Bangalore(India) ( 2020),Edition: 1
• Author of "Digital Marketing: Winning On-The-Go Consumers with Big Data", ISBN: Digital Marketing: W, Publisher: Digital Marketing: Winning On-The-Go Consumers with Big Data ( 2019),Edition: 1
• Author of "Family Relations and Dispute Resolution Process - A Socio-legal Study", ISBN: Family Relations and, Publisher: Damodaram Sanjivayya National Law University. Visakhapatnam, A.P, 2018 ( 2018),Edition: 1
• Author of "Emerging Trends in Tourism & Hospitality Industry", ISBN: 978-93-85100-80-2, , Publisher: Paramount Publishing House, Hyderabad ( 2017),Edition: 1
• Author of "Corporate Social Responsibility Practices in Rashtriya Ispat Nigam Limited, Visakhapatnam, Andhra Pradesh", ISBN: 978-93-85518-08-9, , Publisher: Vrinda Publishing House, Hyderabad, Chennai ( 2017),Edition: 1
• Author of "Social Responsibility and Sustainable Development Practices in Visakhapatnam Steel Plant", ISBN: 978-93-86435-04-0, p, Publisher: IMRF International Publishing House, Vijayawada, A.P ( 2017),Edition: 1
• Author of "Human Resource Development Practices in NGO Sector", ISBN: ISBN:978-93-8500-56-, Publisher: Paramount Publishing House, Hyderabad ( 2015),Edition: 1
• Author of " Gandhian Approach to Industrial Conflict Resolution", ISBN: ISBN: 978-81-748, Publisher: Radha Publications, New Delhi, ( 2013),Edition: 1
• Author of "Globalisation: Global Economic Crisis and Rural Development", ISBN: ISBN:978-93-5056-108, Publisher: Discovery Publishng House pvt Ltd new Delhi ( 2012),Edition: 1
• Author of "Employee Retention: Challenges and Strategies in a Competitive Environment", ISBN: ISBN:13:978-81-309-0, Publisher: Viva Books Pvt Ltd, new Delhi ( 2008),Edition: 1

• Attended Faculty Development Program on "Capacity Building Programme for KRPs in Single Major Subject Pattern" organized by Jawaharlal Nehru University, New Delhi from 08-02-2024 to 19-02-2024
• Attended Faculty Development Program on "Capacity Building Programme in English for Govt. Degree College Faculty, A.P. conducted by Centre for Consultancy and Language Training (CCLT), EFL University , Hyderabad" organized by English and Foreign Language University, Hyderabad from 10-04-2023 to 21-04-2023

MOOCs Completed: 00

• Working as Member at NIRF PILOT PROJECT COMMITTEE from 15-02-2024 to Present
• Working as Member at WOMEN EMPOWERMENT CELL from 15-02-2024 to Present
• Working as Member at FURNITURE COMMITTEE from 15-02-2024 to Present
• Working as Member at WOMEN'S HOSTEL COMMITTEE from 15-02-2024 to Present
• Working as Member at OBC Cell from 05-02-2024 to Present
• Working as Coordinator at Stream Coordinator for BBA Programs from 06-11-2023 to Present
• Working as Coordinator at Program Coordinator from 06-11-2023 to Present
• Working as Assistant Coordinator at Entreprenurial Club from 06-06-2023 to Present
• Working as Member at Board of Studies - Commerce from 24-09-2021 to Present
• Working as Member at Board of Studies - Logistics from 24-09-2021 to Present